Co-Founder, Product
Yuki Tanabe
Former UX researcher focused on calm, accessible interfaces. Yuki designed the platform layout and pushed for a clean experience without streaks, badges, or aggressive notifications.
Our team
Built by people who value steady progress
Fitoufiltering started in Schaumburg as a simple tracking tool. Today it helps customers across the US organize habits without the pressure of typical productivity apps.
Co-Founder, Strategy
Amara Okonkwo
Background in behavioral economics and community programs across the Midwest. Amara created the three-layer plan system used by individual users and coaches today.
Advisor, Data Privacy
Leo Hartmann
Independent privacy consultant who helped shape our US compliance practices, including CCPA rights and data minimization standards.
Company timeline
How we got here
2022
Notebook prototype
Started as a paper-based habit log in Schaumburg before moving to a digital format.
2023
Platform launch
Released the Observer free tier and opened the Golf Road studio for local sessions.
2024
Coach tools added
Introduced the Studio plan with multi-client dashboards and shared templates.
2026
Nationwide growth
Serving customers across all 50 states with updated privacy and accessibility policies.
Transparency
We document what we collect and why. You can export or delete your data at any time.
Steady pace
Plans are built for long-term use. Update them as life changes instead of starting from scratch.
Local presence
Our Schaumburg studio hosts quarterly open sessions for the community.
Questions about our team or product?
We are happy to explain how features work and how we handle your data.
Contact us